72 Fascinating Social Media Marketing Facts and Stats for 2012 | EG entertainment

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Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).72 Fascinating Social Media Marketing Facts and Statistics for 2012
And social media isn’t just about lead generation of course. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And their competition. And…even social media itself.
Which brings us to this post. Wondering which social network is most effective at generating b2b leads? What marketing technique generates leads with the highest close ratio? What the best day of the week is for Facebook posting? Which U.S. city produces the largest share of “pins”on Pinterest?
Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012.

SOCIAL MEDIA / SOCIAL NETWORKING

1. The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet only 25% of companies offer social business training to their employees. (Marketingeasy)
2. B2b marketers believe social media is critical to organic search success. Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). (BtoB Magazine)
3. Although Facebook is the most important social media lead generation tool for b2c marketers (with 77% saying they had had acquired a customer through Facebook, compared to 60% for a company blog), among B2B companies, LinkedIn was the most effective, with 65% having acquired a customer through the professional network, followed by company blogs (60%), Facebook (43%), and Twitter (40%). (Marketing Charts)
4. The best way to “go viral” is to engage millions of users, each of whom share through small networks. “Online sharing, even at viral scale, takes place through many small groups, not via the single status post or tweet of a few influencers…Content goes viral when it spreads beyond a particular sphere of influence and spreads across the social web via ordinarily people sharing with their friends…the median ratio of Facebook views to shares (is) merely 9-to-1. This means that for every Facebook share, only nine people visited the story. Even the largest stories on Facebook are the product of lots of intimate sharing—not one person sharing and hundreds of thousands of people clicking.” (Ad Age)
5. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. (Social Media B2B)
6. One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. (Social Media B2B)
7. “Best in class” b2b companies are significantly more likely than average firms to integrate their social media efforts with their email marketing (65% vs. 51%), SEO (61% vs. 49%) and webinars (47% vs. 31%). (MarketingProfs)
8. As for “best in class” practices, 51% of best-in-Class companies use website social sharing tools, compared to 36% of average firms while 49% use keyword-based social media monitoring, compared with 39% of their more average peers. (MarketingProfs
)
9. Top executives need to be involved in social media. 77% of buyers say they are more likely to buy from a company whose CEO uses social media. 94% said C-suite social media participation enhances a brand image. And 82% of employees say they trust a company more when the CEO and leadership team communicate via social media. (eMarketer)

USER EXPERIENCE

Want more registrations on your website? Consider offering a social login (i.e., the ability for visitors to register at and log in to your site using one of their existing social network profiles rather than creating a new login)
:
10. 86% of people say they are bothered by the need to create new accounts at websites. (MarketingSherpa)
11. 77% responded that social login is “a good solution that should be offered.” (MarketingSherpa)
12. 21% of “best in class” companies use social sign-in, compared to 8% of average-performing firms. (MarketingProfs)

LEAD NURTURING

13. Only 27% of B2B leads are sales-ready when first generated. This makes lead nurturing essential for capitalizing on the other 73%. But 65% of B2B marketers have not established lead nurturing campaigns. (MarketingSherpa)
14. SEO-driven leads have the highest lead-to-close rate (15%) among common lead generation sources. Paid search leads average a 7% rate, while outbound marketing leads (e.g., direct mail, telemarketing) close at a 2% rate. (Econsultancy)

FACEBOOK

15. B2C Facebook interaction is 30% higher than average on Sundays. (Mindjumpers)
16. Though nearly every large charity and university in America has a Facebook presence, less than 60% of the Fortune 500 do. (Mindjumpers)
17. 95% of Facebook wall posts are not answered by brands. (Mindjumpers)
18. Though Facebook continues to add users, U.S. members are becoming less active there. Between mid-2009 and late 2011, “messaging friends declined 12%, searching for new contacts fell 17% and joining a group of Facebook users dropped 19% in the U.S.” (MediaPost
)
19. 70% of local businesses use Facebook.The U.S. has the largest number of Facebook users. The country with the second-largest Facebook population: Indonesia. (Jeff Bullas
)
20. Facebook is the leading source of referred social media traffic to websites, at 26%. Twitter is second at 3.6%. (Pooky Shares
)
21. Facebook marketing is a specialized skill. For those looking to outsource this function to a professional consultant, expect to pay $500-$1,500 for initial page setup and anywhere from $1,000 to $3,000 per month for ongoing content management and curation. (Mack Collier
)
22. 52% of consumers say they have stopped following a brand on Facebook because the information it posted had become “too repetitive and boring.” (SMI)

TWITTER

23. There are now roughly 100 million active Twitter users (those who log in at least once
per day). (Mindjumpers
)
24. 34% of marketers have generated leads using Twitter, and 20% have closed deals. (Mindjumpers
)
25. 40% of Twitter users rarely post anything but primarily consume content there. 55% access Twitter via a mobile device. (Mindjumpers
)
26. 92% of retweets are based on “interesting content.” Only 26% are due to inclusion of “please RT!” in the tweet. (Mindjumpers
)
27. Twitter now has 200 million users, including 8% of the U.S. population. About one-quarter of allusers are considered “extremely active,” checking in several times per day. (
)
28. 55% of all Twitter users use the service to share links to news stories, and 53% retweet others. (Jeff Bullas
)
29. 77 of the world’s 100 largest companies maintain a corporate Twitter account. But media outlets are the most active users. (Jeff Bullas
)
30. Most professional consultants charge $500-$1,000 to set up a Twitter account (optimized bio, custom background etc.) and $500-$1,500 per month for ongoing management (dependent on level of activity and amount of content). (Mack Collier)

GOOGLE AND GOOGLE+

)
32. Google+ is expected to reach 400 million users by the end of 2012. It’s membership is 63% male, with the largest cohort in their mid-20s. While the largest block of users by country are in the U.S., the second largest is India. However, only 17% of users are considered “active.” (Jeff Bullas)

PINTEREST

33. The image-based social network has grown 4,000% in the past six months, now boasts more than 4 million users, and keeps those users engaged: the average Pinterest user spends nearly an hour-and-a-half per month on the site, behind only Facebook and Tumblr. (Jeff Bullas
)
34. 83% of Pinterest users are women. In the U.S., the most popular categories are Fashion, Desserts, Clothes and Birthdays. (MediaPost
)
35. But in the U.K., the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing. (Pooky Shares
)
36. 22% of all pins come from New York, followed by Los Angeles at 15%. A higher percentage come from Minneapolis (10%) than from San Francisco (8%)–even though Pinterest is based in Palo Alto. (MediaPost
)
37. Pinterest is virtually tied with Twitter (at 3.6%) for the amount of referred social traffic it sends to websites. (Pooky Shares)

TUMBLR

38. Tumblr grew 900% in 2011 and now has 90 million users. However, just 2% of members account for more than 40% of all traffic. (Jeff Bullas
)
39. The five most popular tags for Tumblr posts are GIF, LOL, Fashion, Art and Vintage. The U.S. has the largest share of users, followed by Brazil. (Jeff Bullas)

MOBILE MARKETING

40. 4.8 billion people now own mobile phones. Just 4.2 billion own a toothbrush. (Mindjumpers
)
41. One-third of smartphones globally use the Android OS. (MediaPost
)
42. The number of tablets in use in the U.S. rose from 34 million in 2011 to 55 million this year and is expected to reach 108 million by 2015. (TMGmedia
)
43. Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). (TMGmedia
)
44. While three-quarters of b2b marketers are aware of the growing importance of mobile devices, only 23% rate mobile search as either “important” or “critical” to their search marketing objectives. (BtoB Magazine
)
45. Just 16% of b2b marketers are producing mobile-specific content as part of their content marketing efforts. (Smart Insights
)
46. Although the percentage of visits to b2b websites coming from smart phones has increased nearly 50% in the past year, they still represent only about 1 out of every 24 sites visits on average. (Webbiquity
)

SEO AND SEARCH MARKETING

47. 57% of B2B marketers say SEO has the biggest impact on their lead generation goals. (Mindjumpers
)
48. Though half of all b2b digital spending is focused on search and most websites are organically optimized, only 65% of b2b marketers have ever used pay-per-click advertising. (BtoB Magazine
)
49. Search provides the highest quality leads. According to research by HubSpot, “SEO leads have a 15% close rate, on par with the close rate for direct traffic, and ahead of referrals (9%), paid search (7%), social media (4%), and outbound leads (2%).” (Marketing Charts)

BLOGGING

50. Social media sites and blogs reach 80% of all U.S. internet users. (Mindjumpers)
51. Social networks and blogs account for 23% of all time spent online — twice as much as gaming. (Mindjumpers
)
52. “Increased frequency of blogging correlates with increased customer acquisition, according to…HubSpot. 92% of of blog users who posted multiple times a day acquired a customer through their blog, a figure that decreased to 66% for those who blogged monthly and 43% for those who posted less than monthly.” (Marketing Charts
)
53. The most popular frequency for blog posting is weekly (60% of bloggers). Just 10% post daily. (Marketing Charts
)
54. Blogs are the single most important inbound marketing tool. “When asked to rank the importance of the services they use, 25% of users rated their company blog as critical to their business, while a further 56% considered them either important (34%) or useful (22%)” for a total of 81%. (Marketing Charts
)
55. B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. (Social Media B2B
)
56. For those looking to outsource, a professional consultant will generally charge $1,000-$3,000 for setting up a blog, $1,000-$3,000 per month for ongoing content development/editing, and ballpark of $200 for a single guest post. (Mack Collier
)

VIDEO AND SLIDESHARE

 
57. 52% of b2b marketers use video as part of their content marketing mix. (Smart Insights
)
58. Video production costs vary widely, depending on length, quality, type of content and other factors. High-end animated videos can cost $20,000-$30,000, while simpler interview-type videos can be under $1,000. Common 2- to 3-minute videos with a mix of live action and simple animation typically cost $2,000-$5,000. (Mack Collier
)
59. SlideShare draws 60 million visitors per month; but most importantly for b2b marketers, it attracts 3X more traffic from business owners than any other social media site. (Jeff Bullas)

SOCIAL DEMOGRAPHICS

60. On social networking sites, men and women are about equally willing to share their real names (both about 87%), political and religious affiliation, and the brands they like (~77%), but men are far more likely than women to share their physical address (11% vs. 4%), their current location (35% vs. 20%), their phone number 15% vs. 4%), and their income level (16% vs. 5%). (AllTwitter
)
61. Contrary to what you’ve probably been told, longer format video may actually drive higher engagement: “different types of content yield different sharing behaviors. Breaking down video behavior within StumbleUpon, videos viewed between two to three minutes found a spike in sharing out to social media, whereas videos viewed beyond four minutes see direct shares increase by five times. Longer, arguably more involved, content may drive viewers to more intimate sharing routes.” (Ad Age
)

INBOUND AND CONTENT MARKETING

62. 90% of b2b marketers do some form of content marketing. 26% of b2b marketing budgets are invested in content, and 60% of b2b marketers say they plan to spend more on content marketing in the coming year. (Smart Insights
)
63. The most popular content marketing tactics used by b2b marketers are article posting (used by 79% of b2b marketers), social media excluding blogs (74%), blogs (65%) and enewsletters (63%). Just 10% use virtual conferences. (Smart Insights
)
64. The average cost to generate a lead through inbound marketing ($143) is about half the average for outbound marketing ($373). (Econsultancy
)
65. Small businesses, on average, spend twice the share of their lead generation budget (43%) on inbound marketing as do large companies (21%). Small organiations spend more than twice as much on social media and 3X as much on blogging as their larger counterparts, while big businesses spend three times as much on trade shows and nearly twice the share of their budget on direct mail as do smaller firms. (Econsultancy
)
66. More is (often at least) better. Businesses with 40+ different landing pages/offers generate 10X more leads than those with five or fewer landing pages, and those with 200 or more total blog posts generate 3.5X more leads than those whose blogs have 20 or fewer posts. (Econsultancy
)
67. 84% of b2b companies are using some form of social media marketing. However, “best in class” companies generate over 3X their share of all leads (17% vs. 5%) from social media as do average performing companies. (MarketingProfs)
68. 90% of b2b marketers are doing some form of content
marketing, and b2b marketers spend on average 26% of their marketing budgets on content. The most effective content marketers spend twice as much as their less effective peers on content development, and consider buying stage when developing content. (B2B Marketing Insider
)
69. It shouldn’t be a surprise, but content has to be good in order to be effective. B2b buyers say that less than half of vendor content is useful–and vendors who produce such low-value content are 27% less likely to be considered and 40% less likely to win the business. “Good” content is concise, entertaining (includes stories), more educational than promotional, and is contextually personalized. (B2B Marketing Insider
)

MEDIA AND ONLINE ADVERTISING

70. Most “national” newspapers are still quite regional: the Chicago Tribune gets socially shared at above average levels only in Illinois, the Washington Post only in Virginia, D.C. and Maryland, and the New York Times only in a clump of northeastern states and Hawaii (though the Wall Street Journal is very popular in Arizona). Fox News is most popular in the southeastern U.S. plus Nevada and Alaska, while the Huffington Compost is widely share along the Interstate 35 corridor (Minnesota to Texas), Florida, Oregon, Maine and the
rustbelt. (Forbes
)
71. Online CPM rates have little correlation with actual advertiser value delivered. Nearly one-third of all display ads are never seen (defined as 50% of the pixels in view for at least one second). But contrary to popular belief, “below the fold” ads don’t necessarily have lower impression rates than those placed high on the page. (MediaPost
)
72. Leaderboard (728 x 90 pixels) and medium rectangle (300 x 250) ad sizes have the highest view-in rates. Coupon and directory sites have the highest ad view rates, both over 80%. In contrast, a sponsor’s ads had just a 27% likelihood of being seen on pet-oriented sites. (MediaPost

Social Media Marketing los angeles | EG entertainment | Advanced YouTube Tricks

Whether you are into Youtube marketing looking to establish your Youtube presence or you just love using Youtube to discover new cool videos daily, understanding how Youtube search works is very essential. If you want to learn how to take full advantage of YouTube’s search functionality, there are a number of options and commands that you can use to enhance your searches within YouTube.
Here’s the complete guide into Youtube advanced search options and operators.

Default YouTube Search Results

By default, Youtube search results are sorted by “relevance” and include all result types (videos, playlists, channels, etc)
There can also be “Featured” videos forced on top of search results which are either popular Spotlight picks or videos coming from Youtube partners.
You can tweak default search results using the tips below:

YouTube Advanced Search Options, Commands & Operators

Youtube offers you to use its built-in filters and sorting options that hide behind “Filter” link:
The Advanced YouTube Search Guide: Tips & Tricks to Dive Deeper into YouTubes Search Results
As you can see from the screenshot above, you can use the 4 groups of options:
  1. Sorting (by relevance, date, view count and rating);
  2. Date frame (you can see videos which were uploaded today, this week or this month);
  3. Result type (channel, playlist, movie, show or 3D);
  4. Quality (HD, closed captions, long videos, videos from partners, creative commons, live broadcasts)
While the above options are pretty clear, there are two things you may be unaware of:

1. You can switch between search options using commas in your search query

A comma is a less-known way to activate any of the above filters. For example, if you want to see recent Lady Gaga’s video clips in HD, all you need to do is to type: [Lady Gaga, HD]:
The Advanced YouTube Search Guide: Tips & Tricks to Dive Deeper into YouTubes Search Results
(The trick doesn’t work for sorting options though)

2. Hovering over any filter enables you to quickly de-activate it:

That’s another time-saving tip for active Youtube users. You can change your search options right on hover-over:
The Advanced YouTube Search Guide: Tips & Tricks to Dive Deeper into YouTubes Search Results

Boolean Operators for YouTube Search

Boolean operators are little tricks that work in almost all search engines. For Youtube these are:

1) + operator to force the search results to include your second search phrase.

Example: [lady gaga +madonna]
The Advanced YouTube Search Guide: Tips & Tricks to Dive Deeper into YouTubes Search Results

2) – operator to force the search results to omit your second search phrase.

This one turns particularly handy if your search results are flooded with some popular results. Example: [lady gaga -“bad romance”]
The Advanced YouTube Search Guide: Tips & Tricks to Dive Deeper into YouTubes Search Results
Likewise, you can force the search results to omit any particular filter, if you use a comma. For example, if you don’t want to see channels in your search results, you can type [your search term, -channel]:
The Advanced YouTube Search Guide: Tips & Tricks to Dive Deeper into YouTubes Search Results

Google’s Search Operators in Youtube

Since Youtube is powered by Google, it’s quite natural they have quite a few search operators in common. There’s a very detailed articles listing Google’s search operators that work in Youtube. The most important search operators include:

1. Force exact match [“search term”]

Youtube’s search results are already quite exact-match-centric, but sometimes all you need to find is your exact phrase. Besides, if you are using any sorting option rather than “Relevance”, you’ll find your search results quite irrelevant. Quotes are there to help:
The Advanced YouTube Search Guide: Tips & Tricks to Dive Deeper into YouTubes Search Results

2. Force your search terms in the name of the video [intitle:”search term”]

That’s another great way to increase relevance when you are using non-default sorting options:
The Advanced YouTube Search Guide: Tips & Tricks to Dive Deeper into YouTubes Search Results

3. Substitute any word with the wildcard [*]

Sometime, you don’t have a search term and just want to get the list of random videos. That’s when a wildcard operator helps a lot. For example, you can all current LIVE videos sorted by popularity using [*, live] search plus the “number of views” sorting option:
The Advanced YouTube Search Guide: Tips & Tricks to Dive Deeper into YouTubes Search Results
Here you go! Quite a few Youtube search tricks to keep you quite busy playing with search results! Please let us know if you are aware of more search options and hacks.

los angeles social media marketing | EG entertainment | YouTube becomes main resource for NEWS!

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For many, YouTube is a beloved repository for humorous content, how-tos and general entertainment. However, YouTube is increasingly becoming a platform for news.

For four months between January 2011 to March 2012, the most searched-for terms on YouTube were related to news events, according to a Pew Research Center report released Monday.

The most popular videos on the web’s third most-visited site concerned natural disasters or political upheaval since videos with “intense visuals” tend to perform best, says Pew. The Japanese earthquake and tsunami was the most popular news event on the video network: In the week following the disaster (March 11 to 18), the 20 most-viewed videos related to the tragedy were viewed more than 96 million times.

The elections in Russia and unrest in the Middle East were the second and third most popular news topics, respectively. If the focus on international events seems unusual, remember that 70% of YouTube’s traffic comes from outside the U.S.

The footage itself was mixed — 58% of those included in the survey were edited; the remaining 42% was raw footage. Unlike much of the rest of the YouTube, personalities did not play a large role in a video’s success; no one person was featured in more than 5% of the most popular videos in the “News & Politics” section of YouTube between January 2011 and March 2012. Length, too, varied. The median video length was 2 minutes and 1 second, far longer than the average segment on local TV news, which is 41 seconds, and shorter than the 2-minute-and-23-second average national network evening newscasts allocate to a single story.

Both citizens and professionals are playing a role in video creation and distribution. A little more than half (51%) came from news organizations — or, at least, bore the logos of news organizations. Thirty-nine percent of the most-viewed videos came from citizens. Five percent came from corporate and political groups, and the sources of the remaining five percent could not be identified.

In many cases, the videos and their distribution were collaborative. As Pew notes, “a complex, symbiotic relationship has developed between citizens and news organizations on YouTube, a relationship that comes close to the continuous journalistic ‘dialogue’ many observers predicted would become the new journalism online.” Citizens are creating and posting their own videos, and even responsible for uploading more than a third of the content from news organizations. News organizations, in turn, are including citizen-produced content in their own reporting. The interplay, Pew observes, is creating a new kind of television news.

The collaboration is promising, but issues still exist. Although YouTube has guidelines for content attribution, not everyone adheres to them, nor do they offer a solution for every scenario. News organizations sometimes post citizen-captured video without clear attribution; in turn, citizens are repurposing copyrighted material without permission. All too often, the source of a video cannot be identified altogether, creating opportunity for manufactured or even falsified information to spread.

What’s perhaps most interesting about news-watching on YouTube is the way it enables consumers to set their own “on-demand” news agenda. The Japanese earthquake and tsunami registered among the most-viewed news subjects for three consecutive weeks following the disaster, for example.

And what does that mean for news organizations? Lots of positives, says Pew. YouTube offers considerable opportunities to grow one’s audience, brand and ad revenue — a thing perhaps best exemplified by YouTube’s revenue-sharing scheme with the newswire Reuters. It’s also a rich source for raw video footage.

22 Social Media Marketing Management Tools | Los Angeles Social Media Agency | Social Media Agency | EG entertainment

{Los Angeles Social Media Agency} EG entertainment.

With every online marketing channel and discipline, there must be tools to make the task of marketing more efficient and effective. Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. While there numerous tools that manage single platforms (like Twitter) this list includes services that manage multiple social network accounts, content and measurement.

At some point we’ll do more with individual reviews, but in the meantime, here is a list of 22 different social media marketing management tools, platforms and services to help manage and scale your online marketing efforts on the social web:

shoutlet
Shoutlet – Manages social media marketing communications with one platform for building, engaging and measuring social media. Includes multiple account and platform support, social CRM and ecommerce for Facebook, email marketing and mobile features.

direct message labs
Direct Message Lab – Provides consulting, implementation and a platform (REACH) for centralized management of social media promotions & contests, advertising and measurement.

objective marketer
Objective Marketer – Offers social media marketing and analytics with integrated campaign management (Twitter, Blogs, Facebook, YouTube), multi-channel execution, engagement reports and user management.

wildfire
Wildfire Interactive – Platform for easy creation, implementation and management of branded interactive campaigns including: sweepstakes, contests and give-aways.

strongmail social media
StrongMail Social Studio – Comprehensive social media marketing platform with a referral marketing platform, social sharing tool and campaign management application. (Disclosure: StrongMail is a TopRank client)

Sprout social media
Sprout – Cloud-based visual authoring software used to build interactive Engage Ads and Engage Apps that deliver rich, interactive, and social content across the web and mobile devices.

spredfast
Spredfast – Enterprise social media management system that allows an organization to manage, monitor, and measure its voices across multiple social media channels. Also offers a white label option for agencies.

socialtalk
socialTALK – allows brands to create (text, photos, videos), manage (customize workflow & approval process), publish (single source, scheduled publishing to multiple platforms) and measure (aggregated analytics dashboard) their content strategy and posting schedule.

crowdfactory
Crowd Factory – Suite of social media marketing tools include Social Campaign, that enables marketers to acquire new customers through simple social gestures and custom social marketing campaigns while easily tracking ROI.

awareness
Awareness – Social marketing hub that centralizes social media content publishing, management, measurement and engagement. Also includes access to 7 white-labeled, best practice social networking applications.

this moment
@this moment – Built on the @this moment platform, DEC is a system for managing a brand’s presence across multiple online environments combining multimedia UGC, and a variety of real-time inputs which are distributed across social platforms including YouTube Brand Channels, Facebook Fan Pages, MySpace Brand Communities & the iPhone.

mediafunnel
MediaFunnel – Offers a Business Social Media platform for Facebook and Twitter supporting multiple users per profile and editorial review. Includes monitoring and integrates with Salesforce.com.

virtue
Virtue – Works with clients and agencies through a Social Relationship Management (SEM) platform offering Facebook tabs & applications, a publishing feature for Facebook & Twitter and mobile solutions.

sprinklr
Sprinklr – Social media marketing platform and consulting services for consumer & B2B marketers as well as agencies. Provides social media audience research, acquisition, content promotion and measurement tools.

janrain
Janrain – Web based platform of tools including: Engage to make it easy for users to connect a site with their social networks, Federate to facilitate navigation across multiple web properties & partner sites with a single log-in (currently supports 16 networks), Capture to leverage user data for personalized experiences.

sprout social
Sprout Social – Affordable social media dashboard, monitoring, team workflow, influencer and contact management, performance metrics and daily or weekly email summaries. Supports Twitter, Facebook, LinkedIn, Yelp and Foursquare.

sendible
Sendible – Social media marketing platform that supports 30+ networks & services offering management of: accounts/profiles, messages & content, social contacts, content discovery, engagement, blog content & promotion, monitoring and analytics. Also offers a white label version for agencies.

kickapps
KickApps – Self service social media web site authoring and social content management system system supporting video, social networking, social graph & activity streams, apps & analytics. Enables web publishers and marketers to develop branded communities, social applications and interactive widgets on their websites and across the social web. Solutions for small and large business.

postling
Postling – Local business social media marketing platform to create content, stay organized and reach customers. Currently free for small business or personal use.

pop.to
pop.to Social Marketing –  A social marketing suite, including feed-enabled social gestures and widgets, social dashboard, segmentation tools, influencer identification, conversion tracking and built-in friend casting.

hootsuite
HootSuite – Social media dashboard for managing social content and engagement on multiple networks with team workflow and statistics.

seesmic
Seesmic – Web and desktop tools to manage social marketing activity on Twitter, Facebook, FourSquare, Google Buzz and Linkedin plus a plug-in marketplace for more social management options.

What social media marketing dashboards, software and management tools from the list above have you tested or use? Reviews, observations, insights and questions are greatly appreciated!

Obviously, tools are only as good as the expertise of the people using them, so TopRank Marketing is always interested in helping companies develop their social media roadmap and recommend the right supporting software for implementation.

For more information contact #1 Social Media Agency EG entertainment

Social Media Agency | Social Media Consultant | EG entertainment | Google & YouTube Secrets!

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Full Service Social Media Agency

Social Media is here to stay. It’s the new word of mouth machine that drives customer perceptions and purchasing decisions.  Your business needs to be actively involved in the conversation. EG entertainment creates conversation through our specialty VIDEO SEO>.

Our expert team of social media consultants at EG entertainment provide complete social media solutions that generate a positive return on your investment.

Here are some things we can do for you:

Social Media Management Across Multiple Platforms

INTRO: We establish your presence on those social networks that will provide the most benefit to your business.  Options include Facebook, Twitter, LinkedIn, Google+, Pinterest, FourSquare and many others.

Social Media Consulting That Turns Fans Into Customers

Put our expertise to work for you.  Our analysts are social media gurus that have years of experience in growing internet audiences by entertaining and educating customers.  A social media consultant works with all of our clients to plan a strategy that will not just bring in fans, but will generate real leads and build brand loyalty.

Publish Fresh Interactive Content Daily

Making the most of social media requires regular activity.  We do that for you so you can focus on running your business.  Lawyers, Doctors, Musicians, Film Companies, App Developers, Models, Fashion Designers, Event Production Companies, Small Businesses , World Brands, We operate in over 40 different verticals and will assign an experienced community manager to your account.

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Take your Facebook page to another level of professionalism.  Our Facebook applications greatly enhance the look of your site and add another level of interactivity for your customers.  Run polls, add coupons, and embed your YouTube videos and Pinterest images directly into your Facebook page for easy access.

Social Media Marketing Turns Prospects Into Customers

Social networking isn’t just about talking.  It’s about generating leads for your business.  We manage sophisticated lead capture campaigns that involve not just fans or tweets but also include e-mail addresses, names and addresses of prospects, as well as cellular phone numbers.  This data is then provided to you so that your business can turn prospects into customers.

Social Media Marketing Agency That Provides Analytics

We gather business intelligence by tracking the effectiveness of individual campaign elements.  We can capture what customers like, share, and retweet.  We see who and where they are.  Every month, you’ll receive analysis of this data from our team.  Our results are proven.  We invite you to contact us for a free strategy session so that we can assist you in generating more traffic, more leads, and ultimately more customers.

EG entertainment is a leading Social Media Agency focusing on Online Video as the most effective way to connect, engage and relate to on any level.

Los Angeles Social Media Agency | Social Media Consultant

los angeles social media agency | EG entertainment | YouTube Video Marketing insights

http://www.egentertainment.net

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The most important factor in social media is search, which essentially means Google. Everything from the internet alls starts with a search. If someone is looking for a plumber in their local area, a typical keyword search term may be, “los angeles plumbers”. If someone is looking for a product they might search, ” best facial cream”. What usually happens after that is the following:

1. People scan the organic listing first than move to the paid ads on top and the right hand column.

2. Next, they look through the listing to see what is most relevant to their search terms.

3. Most listings are usually websites or blog links that have paid thousands of dollars for SEO.

4. So what’s the difference from what we do? What we do is add video to the listings and get those ranked on the first page instead of web links so your video becomes a billboard on the world wide web.

5. Why? because Video converts more than any other marketing tool (55% more). Its the next best thing than being there in person. It also allows you to convey your message, a.k.a./story in the most effective, emotional and engaging way. It can be used as a great tool to create interaction with your audience with YouTube’s linking capabilities. More importantly, Video is the last medium in advertising. It’s the best way to tell a story and telling a story is the best way to connect with the human soul. 

6. Getting your video on the first page of Google is the NEW SEO way. The benefits are astronomical. Its like buying real-estate in the new world where keywords are like cities and content is like real-estate. The only difference is in order to have a monopoly in this world, all you need is content. As EG entertainment continues to lead the way with cutting edge tools and marketing, be on the look out for whats next!. STUDIO… anyone

Top 10 most important SEO & social media marketing tactics of 2012 | EG entertainment

Unlike a few years ago, the line between SEO and social media is starting to blur. Google and Bing are using social signals more than ever in their ranking algorithms; and they’re not only monitoring what’s happening off your site, but also what’s happening on it.

Today, a good SEO strategy is incomplete without a social component, and a good social media strategy contributes to your SEO initiative. Here are the top 10 tactics you need to employ in 2012 to maximize your online marketing.

1. Get an onsite SEO audit

An onsite SEO audit is the foundation of your SEO campaign. Getting one will help you answer questions like: Are your title and meta tags optimized? How’s your keyword density? Have you correlated certain pages with certain keywords? Is that evident in the copy? Have you done your LSI (latent semantic indexing) research and incorporated it into the copy?

Do you have an html and an xml sitemap, and can Google crawl them? How’s your page load speed?

An onsite SEO audit is relatively cheap, and it’s a one-time payment that you shouldn’t need to address more than once a year.

2. Register your brand name on the major social channels

If you’re reading this and you don’t have a Facebook page and a Twitter account, stop right now and go claim your brand name on both. Simply having a brand presence on these channels will improve your search engine rankings, because it proves credibility and authority to the search engines.

But don’t stop at Facebook and Twitter. Google +, YouTube, LinkedIn, and Pinterest are all increasing in importance not only in search engine algorithms but also in audience reach.

3. Distribute content via your social channels

Whether you post a new blog and syndicate it via your social channels or simply send a “Good morning!” tweet to your followers, you need to produce and distribute content. Doing so will help to build trust and brand loyalty with your audience while proving to the search engines that you care about your customers; a major indication of credibility.

4. Display your social media “connect” buttons on every page of your website

Allowing your website visitors to easily connect with your brand helps you in several ways. First, it maximizes the value of every website visitor. If they’re not ready to buy your product but they’re interested in doing so down the road, they at least have the option to follow you on Twitter. This allows you to stay in touch, and is much better than a visitor leaving your site without taking any action.

The SEO benefits are also rapidly increasing. Simply having these buttons on your website shows search engines that you care about your social media presence, and that shows credibility of your brand.

5. Enable your visitors to easily share your content with social media “share” buttons

Enabling visitors to easily share your content by giving them social sharing buttons is one of the easiest and most effective ways to essentially crowdsource the syndication of your content in a completely organic way. This was a priority for me on my most recent project, Crackerize.com, where I included social sharing buttons above and below each post, and specifically included text asking the user to share the content if they enjoyed it. Giving my readers the ability to easily share the site’s content has resulted in a steady stream of new visitors from social channels as well as lots of SEO-boosting social signals.

6. Build your email list

With free email management solutions such as MailChimp available, there’s no reason not to build your email list. Capturing value from your website visitors starts with capturing their contact information, and nothing is more valuable than an opted-in email address. Staying in touch with your visitors via an email marketing campaign can yield major returns, even if not right away. I began my career in email marketing and witnessed first-hand the value of an email list. It was the company’s single most valuable asset, by far.

7. Get on the Pinterest bandwagon

By now you’ve at least heard the name, but if you haven’t joined the bandwagon yet, it’s time to do so. Pinterest is an image-based social network that allows users to “pin” images they find and share those images with their connections. Joining the Pinterest bandwagon means more than just signing up for a Pinterest account; it means you need to provide image-based content so that the hordes of hungry pinners can pin it.

Obviously, any time your content is syndicated by someone else, for free, you benefit. But don’t forget about the SEO benefits that result from inbound links as lots of Pinterest users re-pin your content.

Tip: Use Flickr to find a royalty-free image related to your company’s niche. Edit that image to put your own humorous or ironic spin on it, and share that image on Pinterest, Flickr, Facebook, and Twitter.

8. Publish awesome content on your blog (lots of it!)

I like to think of every page of content on a site as another hook in the water. The more content your site has, the higher the chance it’ll be returned as a search result, yielding more organic (free) search traffic. But these days, search engine algorithms are sophisticated enough to distinguish between rich, high-quality content and shallow, thin content. So when you post a new article or blog post, ask yourself if you’d be proud to show it to your clients; that’ll be a good indication of whether it’ll help you in the search engines or not.

Aside from the SEO benefits, publishing great content helps to establish you as a credible, authoritative player in your niche. Furthermore, it gives your brand a definitive voice which helps to humanize your brand while giving it an organic touch. Don’t forget to enable and respond to reader comments.

9. Start an SEO link building campaign

If having more content is like having more hooks in the water, then building links to that content is like baiting those hooks. The most important signal to search engines of the quality, relevance, and credibility (and ranking) of a page is the quantity and quality of the inbound links to that page. A good start is to syndicate every new blog post you publish via your social channels, but that rarely is enough to get any serious consideration from search engines. Use social news sites like Digg and Reddit, distribute press releases, curate content on Web 2.0 sites, establish an author profile on high-quality article directories like EzineArticles, leave insightful comments on relevant blogs, participate in forums, and syndicate your site’s RSS feed to RSS aggregators.

10. Author guest blog posts

Make a list of the top 25 dream sites in your industry you’d love to be published on, then reach out to each one and offer to write a guest blog post. If possible, offer something of value in return to show your gratitude. Not only will it help to establish the credibility of your brand, it’ll expand your brand awareness to a new audience.

The SEO benefits are excellent, as well. One inbound link from an authoritative blog in your niche can be worth a thousand times more than a single low-quality link.

Conclusion

By now, you’ve probably realized that executing an online marketing campaign takes time. A lot of time. For this reason, many busy CEO’s on a tight budget find themselves faced with the choice of doing it all themselves, or doing none at all (or only a few pieces of it).

Unfortunately, as the online space becomes more and more competitive, it’s becoming more important by the day to design and execute a robust online marketing strategy that includes all ten of these tactics. Whether you tackle these tactics yourself or outsource them, be sure to include them in your lineup for 2012.

ERik Daniel Garcia, Founder of EG entertainment and LegalEase TV. erikdanielgarcia@gmail.com