There is no question that we exist in a time of rapidly evolving technology and communications in a landscape of increased interconnectivity. While this poses significant challenges to those adapted to traditional means of marketing and business development, it provides an unparalleled opportunity to those who embrace and leverage the shift. EG entertainment leverages this opportunity enabling brands to embrace new media and stay ahead of the curve while simultaneously driving business objectives. Serving to effectively bolster brand awareness while building and interacting within a targeted online community, EG entertainment simplifies the complexity of a rapidly evolving media landscape delivering creative solutions to increase brand visibility and create a deeper level of engagement increasing ROI and driving business goals.
“Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers” – Dave Chapelle
Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Think of social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Social media is media for social interaction as a super-set beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media has substantially changed the way organizations, communities, and individuals communicate.
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