Todays consumers are under the influence. No, No. Nothing illicit.
It’s about engaging with social media and people who have influence to achieve the marketing and business needs of an organization.
We call it Social influence Marketing in recognition of the increasing role online social influence plays in brand affinity and purchasing decisions.
Consumers are communicating more than ever online and making more of their choices based on the opinions of others sometimes friends, sometimes experts and sometimes complete strangers. It’s about peers influencing peers and brands engaging with consumers on the consumers terms wherever and whenever the consumers choose.
But that doesn’t mean marketing should get the boot. Instead, enter the third dimension of marketing Social Influence Marketing